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Tactics of Innovation by Joel Barker
Training Video Program


Tactics of Innovation explores a problem that plagues organizations everywhere: Why smart people reject good ideas.

“It is natural and logical for people to resist change,” says Joel Barker. New ideas upset the balance and change makes things difficult. Only by developing the ability to present your idea from the user’s point of view will you be able to achieve success!

Tactics of Innovation and its ten-step strategy will help you remove barriers to change. It is an important message for any organization that wishes not only to discover new ideas, but also to bring them into practice.

Key Learning Points

  • How people’s need for social equilibrium impacts new ideas
  • The value of presenting ideas from the “users” point of view
  • A ten-step strategy for getting new ideas accepted

Program Contents

  • DVD
  • Leader's Guide
  • Workbook
  • PowerPoint Presentation
  • Pocket Reminder Cards

Length: 22 minutes


Tactics of Innovation by Joel Barker

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