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Customers With A Difference
Training Video Program


Encourage your customer service agents to take up the challenge and stretch their comfort zone when dealing with customers who may have a different culture or even first language.

Taylor works in a busy international freight company. One of her customers is a woman named Ruzita who is trying to send an urgent parcel to her mother in Malaysia. Ruzita is new to this country and English is her second language. Taylor is also frantically trying to organize travel arrangements for her own mother to fly to the remote Kenpu Province for the birth of her first grandchild.

Our story follows Taylor's experience as she grapples with the challenge of being both a service provider and a customer, when dealing with cultural differences and language barriers. Taylor complains bitterly about the treatment she receives at the hands of the foreign visa department. However, when faced with a similar situation in her own work environment her reactions are not dissimilar.

After learning some valuable practical skills and the importance of stretching your comfort zone, Taylor has a pleasant, productive exchange with Ruzita and the urgent parcel is immediately winging its way to Malaysia. It's a simple story, but one that is played out every day, all over the world.

Key Learning Points

  • Give instructions in a logical order
  • Repeat information without sounding annoyed
  • Avoid jargon and use simple language
  • Show sensitivity and understanding
  • Never be, or sound patronizing

Program Contents

  • DVD
  • Leader's Guide

Related Video Programs

Length: 16 minutes


Customers With A Difference

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